Qaushey
Handcrafted premium rugs from India, bringing authentic textiles to the UK and US markets.
The brief
Qaushey sells beautiful handwoven rugs from India to B2B and online retail customers in the UK and US. They had a brand and website, but weren’t gaining trust from wholesale buyers or converting online customers effectively. They needed to rebuild confidence in their brand and position themselves as a premium, trustworthy source for authentic Indian textiles.
What we did
We restructured their brand identity and website to emphasize authenticity, craftsmanship, and trust. The new design clearly communicates the story behind each rug — the artisans, the techniques, the quality — in a way that resonates with both B2B buyers and direct consumers.
Outcome
Greater trust with B2B clients led to stronger wholesale partnerships. Online conversion rates increased as customers felt confident in the authenticity and value of the product. The brand now stands out in the luxury rug market.