Case Study
Qaushey
Premium handwoven rug brand celebrating global textile traditions and contemporary artistry.
The brief
Qaushey is an AI-native creative platform for visual artists. They needed a product design and brand that positioned them honestly: powerful, but deeply human.
What we did
The challenge was trust. AI tools in creative fields carry scepticism, so we built the UX around transparency — showing the model’s logic, making the human always the author. The brand identity reflects this: structured but alive, systematic but warm.
Outcome
Qaushey launched to a waitlist of over 12,000 creators. Featured in It’s Nice That within the first week of release.