Case Study
Celestria
Global fashion brand merging contemporary design with sustainable, ethical production practices.
The brief
Celestria came to us with a product they believed in and a brand that wasn’t keeping up. The brief was direct: make it feel like the future of luxury skincare.
What we did
We started with positioning — pulling apart what made Celestria different and building a visual and verbal language around that. The identity system we developed leans into tension: clinical precision meeting sensory warmth. The digital product followed the same logic.
Outcome
Launch campaign drove a 3× increase in direct-to-consumer traffic. The redesigned product site achieved a 40% improvement in conversion within the first quarter.