Celestria
Luxury resort wear and handcrafted beaded dress brand selling to the extraordinary woman.
The brief
Celestria had incredible handcrafted beaded dresses and resort wear, but their brand presence didn’t match the quality of the product. Their original website was a stale template design — it didn’t feel luxurious or premium at all. They needed a complete rebrand that communicated the craftsmanship and luxury of what they create.
What we did
We created a unique, fresh branding system from the ground up. We rethought how their products are presented, built a cohesive visual language that reflects the luxury and handmade nature of their pieces, and designed an ecommerce experience that showcases each dress as the artwork it is.
Outcome
The redesigned site transformed how customers perceive the brand. Increased brand recognition and customer confidence led to stronger online sales conversion and positioned Celestria as a premium luxury brand.